Media Industry in Crisis As Standards Decline – Blames PR
This may be a slightly controversial post with many different opinions floating around. Let me know what you think and whether this is a global trend. Nick Davies, an investigative journalist of 30...
View ArticleWhen the Going Gets Tough, the Truly Innovative Companies Accelerate
I have found that corporate communications briefs for technology companies tend to have one thing in common. “Make people see the amazing innovation we have here” they say. Sometimes that innovation...
View ArticleBest Practices for Creating Video Content
Last week I posted on the explosion of online video and how video can be incorporated into your traditional PR campaigns. In the post, I listed a number of “tips” for shooting your first video...
View ArticleNow is a great time to be in PR
Right about now, the Global Financial Crisis has probably hit most companies marketing budgets, with CEO’s tightening the belt on expenses as their revenue lines come down. Prudently these chief...
View ArticleHow To Optimize Video Content for Video Sharing Sites
For those of us who spend countless hours a day in front of a computer screen, chances are, we’ve spent some portion of that day on video sharing sites such as YouTube, Blip.TV or AOL Video. According...
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Get a Room!
By that I mean, get a media room. No need for big, expensive equipment anymore Nowadays it’s so much easier to have a studio near where your executives or your clients are so you can easily shoot video...
View ArticleiPad: Mass communications doesn’t have to be massive, just smart
By now, almost all the western world — and a good chunk of Asia and Africa — have all heard of Apple’s latest breakthrough product, the iPad. The sheer number of impressions this launch has generated...
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The changing face of Asia
Since we’re PR people, we tend to favour words rather than images. That’s changing thanks to the rise of Social Media and the need to embed rich multimedia in our communications because, in the end, it...
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